Sponsors And Sports :: essays research papers

Sponsors and SportsIn the world of sports, everything from the cups the athletes drink from to thestadiums they play in is up for grabs. The four major sports argon a playing line of business for the teams as well as major companies hoping to influence the public.While on that point are some positives and negatives to sponsors, a line has to be drawnsomewhere. The four major sports, Major League Baseball, the National BasketballAssociation, the National football League, and the National Hockey League allgenerate millions of dollars from sponsors each year. unmarried athletesthemselves command large endorsement contracts that in many cases exceed their receive salaries. And although the heads of these sports try to limit the influenceof companies, they are still a major part of every game played. One of the morewidely know sponsors of sports is Nike. Their rivalry with Reebok and othershoe and apparel companies is seen on television and on the playing field.Advertising their comp any is the major concern when displaying their logos insports. Beverages, fast foods, credit cards, automobiles and a wide variety ofcompanies spend their bullion on sports related ventures. They spend big dollarsto name stadiums and arenas after their companies. video gives thesecompanies even more chances to influence the public with commercials thatcompanies might sometimes counterbalance up to $1 million for. The uniforms that theplayers wear are now be make my different manufacturers whereas five yearsago each league had all their teams wearing the same brand. The equipment beingused is also made by different companies. No matter what is being fought for,sponsors become solid and bad influences in each sport. Major League Baseball is recognize as the most popular sport. They also play the most games which is aplus to sponsors. Each game is seen as a chance to spread head word of their company.But MLB seems to be the least affected team advised by sponsors. This is bel ievablybecause of the strict rules set forth and also because of youthful work stoppagesand labor disputes. MLB was once the leader in innovative ideas involvingsponsors. Billboards are placed around the stadium in strategic spots that entrustbe noticed by fans and television. Stadiums are now being renamed by companieswilling to spend millions to have the stadium named after the company such as3Com Park in San Francisco. These short term deals can create a problem in thefuture though. Athletes are not as widely chosen for endorsement contracts asin other sports. This is probably because many players cannot make a huge