Ford Motor Company Marketing Strategy Essay example -- BTEC Business M

track Motor Company merchandise StrategyFord Motor Company is one of the worlds largest producers of cars and trucks and one of the largest providers of automotive financial services marketing vehicles under the eight-spot brands shown below. The Company is a publicly traded company listed on the New York banal Exchange. During 2002, the company made 6.7 million vehicles and employed 328,000 raft worldwide. Business partners ack straightledge 25,000 dealers and more than 10,000 suppliers. Ford motor company offers a wealth of physical body to the automotive consumer. As they start their second century of business, they atomic number 18 now in a position to appeal to the widest range of potential customers. each of their automotive brands has a unique personality and holds a distinct built in bed in the ford motor company family.Vehicle BrandsFordcapital of NebraskaMercuryMazdaVolvoJaguarLand RoverAston MartinAUTOMOTIVE SERVICE BRANDS institutionThe marketing orientation has become common in companies that make things for somebody customers. It remains rare in heavy industry that produces steel, coal, oil, and paper, where the immediate consumers are other businesses. The transition from the product orientation to the marketing orientation is button up going on. It is the most important but least understood novelty in homo history, marking a decisive power-shift from institutions to individuals. In the production orientation, human enterprise asked first what we could make, and second whether anyone will want it. In the marketing orientation, we ask first what we want, and second how we can invent the instrument to fill that want. Production made people technologys servants. selling makes us technologys masters. The marketing revolution promises a chromatic age when social institutions and markets are systematically organized to maximize human happiness. One of marketings strongest features is its empiricism. What science did for perception, mark eting does for production. It tests intuition and appreciation against empirical fact. Henry Ford thought he knew what people valued from a car cheap, reliable, and black. Ford sold millions of model-Ts in the 1920s with this jackpot marketing strategy. Then General Motors came along, segmenting the ma... ...icient/lower cost operator those competitors121010Level of investment compared with operators (facilities, databases, technology, advertising, R&D and people developments)88Total score10090 finishingFord Motor Company started the last century with a bingle man envisioning products that would meet the needs of people in a world on the verge of high-gear industrialization. Today, Ford Motor Company is a family of automotive brands consisting of Ford, Lincoln, Mercury, Mazda, Jaguar, Land Rover, Aston Martin, and Volvo. The company is beginning its second century of being with a worldwide organization that retains and expands Henry Fords heritage by exploitation products tha t serve the varying and ever-changing needs of people in the globose community.References 1www. ford .com2www.prenhall.com3Financial report Ford motor company 2002.2003 and 20044Letter from Bill Ford - make by Ford Company5Marketing management -Philip Kotler6Strategic Management - Thompson,Strickland7Marketing Management MRKT 601 course notes8Marketing Management MRKT 601 course discussions