How Thorpe Park markets Swarm Essay

One of the techniques partd by Thorpe super acid to market their tugs is influencing buyer behaviour. Influencing buyer behaviour is when businesses change things around their harvest-feast to try and get customers to purchase their product or service. For example Thorpe special K may lower their expenses during the autumn beca practice that is when their repeat purchase declines. This may hike customers to go because Thorpe Park usually doesnt sell their tickets at this price they will in addition write out that they are getting a honorable deal from this because Thorpe Park is actually worth more than that.Thorpe Park could as well(p) influence buyer behaviour through using laurels endorsements by making the theme park look fun, cool and enjoyable assign to go, by doing so they are fleshing up their note ikon as well. This may influence consumers and may draw them to the park because of the carriage Thorpe Park has presented themselves through their brand image. A nother technique which Thorpe Park could use to market their product is brand building. Thorpe Park could build up their brand so that they can get more customers by using celebrity endorsements.For example they could feed in celebrities free tickets to Thorpe Park in exchange of them promoting and relation people how amazing the rides are etc. Once people try out and resonate how amazing Thorpe Park is, Thorpe Park will start to see more people coming to Thorpe Park. This will help them build up a good brand image because of the popularity of the celebrities. Thorpe Park could also use celebrities from well-known movies or programmes to influence buyer behaviour and create a certain brand image which allows Thorpe Park to have an effect on consumers choice.Evaluating the techniques I will be analysing the way Thorpe Park uses colours, sounds, duration, readiness to purport market, message and reference to product in their advert to build up their brand also influence buyer be haviour. Ill be ranking in the order which I think Thorpe Park uses scoop in their advert. Colours 9/10 Sounds 8/10 age 10/10 Message 8/10 force to target market 7/10 Reference to product 7/10 1. Thorpe used colours really well in their advert, they made it striking to their theme.They used dark/ greyish colours to create the mood and tenseness in their advert. This enabled the audience to watch it and question whats going to elapse next. Its important for Thorpe Park to be successful in this compass of the advert to have a successful campaign if not the businesses ad wouldnt be worthwhile and have no effect on the business by not increasing sales or visitors. 2. Ability to target market is would be no. 1 because they used new(a) people a lot in their advert which is who they are aiming at.They also made the advert appeal to their audience. For example when the swarm goes through the hoarding and boy is screaming it makes the ride look scary because it seems like youre goi ng to crash and seeing that adrenaline and scared look on his face may convince them enough to try out the decant ride. 3. Reference to product will be in second enjoin because theyre main focus is to promote the ride and they need to give the audience a visual image of the ride so they know what they are going on.However others may say thats not how Thorpe Park looks when you get because theyve exaggerated the scenery to go with the theme of their advert. 4. succession is just the right length because of Thorpe Parks target audience (teenagers/ teenage adults). The advert is short and to the point. If the advert was longer, the audience may not brook attention as they are easily distracted. However the beginning is a 5. The message is very clear to the audience.The message tells the audience that it is a thrilling but fine ride you dont want to break loose out on. It also gives you a bit of history on what the ride was based on (alien invasion). They delivered the message we ll to their audience so it doesnt leave them guessing what was this about? 6. I think the music in the background worked well in certain areas. For example when hes taken on the ride the rock music works well with it but I think near the end they shouldve brought back downwardly to the tensed music in the beginning.