Entrepreneurship Assignment Example | Topics and Well Written Essays - 2000 words - 3

Entrepreneurship - Assignment Example Individual or group communication among the customers increases sharing of experiences and further requirements. Personal communication networks of ‘The Gathering Goddess’ are mainly the medium or channels that the management uses to interact with the customers. In the current study, critical evaluation of personal communication network (PCN) is made on the basis of small vintage apparel boutique based in London (Thegatheringgoddess.com, 2015). ‘The Gathering Goddess’ is developing new online stores to reach to more customers in the global market. Therefore, the organization must modify the personal networking policies as per the new platforms. ‘The Gathering Goddess’ is a small vintage apparel boutique based in the London area. The organization is producing female products for the Europe and USA clients. Initially, they started with sole physical store in the North Kensington area of London during the year 2002 (Thegatheringgoddess.com, 2015). The organization is facing huge challenge both nationally and internationally. ‘The Gathering Goddess’ is increasing their online presence for meeting challenges from competitors and increase market share and profitability. New partnership developed with the E-commerce firms like Fab.com and eBay helped the firms to meet global customers. Therefore, ‘The Gathering Goddess’ is modifying their Personal Communication Networks (Thegatheringgoddess.com, 2015). Initially, ‘The Gathering Goddess’ was using the personal communication networks to make direct influence on the customers. The firm was able to share information of the products and the services they were offering to the clients. They were using different types of communication channels and tools for communicating with the customers or other organizational stakeholders. Since 2002, the firm has used the several techniques to maintain communication networks among the customers (Thegatheringgoddess.com, 2015). The