ETM 2.0 Research Paper Example | Topics and Well Written Essays - 10000 words

ETM 2.0 - Research Paper Example These include revealing the significance of ETM in this modern day context, determining ETM along with its expectations, identifying the requirements for smoothly conducting various sorts of partnership programs and making recommendations related to marketing concerning the development of ETM study. Table of Contents Executive Summary 2 Table of Contents 3 1. Introduction 6 1.1Master of Business Administration (MBA) Program 6 1.2Entrepreneurship and Technology Management (ETM) Stream 7 1.2.1 How Important is ETM in the Current World 8 1.2.2 ETM and Start-up Businesses 8 1.2.3 ETM and Creating Jobs 9 1.2.4 UNBSJ and MBA and ETM 10 2. ETM and Expectations 12 2.1. What was Expected from UNB Point of View and Current Situation 12 2.2. Students’ Expectations (Soft Skills-Hard Skills) 13 2.2.1 Expectations of the Students Prior to Starting ETM Internship 13 2.2.2 After Ending the Internship 14 2.3. What is the Problem (Survey Findings) 14 2.3.1 From UNB Perspective 14 2.3.2 From the Interview With A UNBSJ Partner 16 2.3.2.1 Focus Group 20 2.3.2.1.1 Professional Development, Guest Speakers †¦etc. 21 2.3.2.2 Survey Results 22 3. Benchmarking 44 3.1. Great Examples in North America (Generally) 44 3.2. Brilliant Examples 45 3.2.1. McMaster University 45 3.2.1.1. The ETM program & the Internship 46 3.2.1.2 Independencies 46 3.2.1.3 How it Works 47 3.2.1.4 Students 47 3.2.1.5 Partnership 47 3.2.1.6. Student Support 47 3.2.1.7. Marketing 48 3.2.2. MIT University, Boston 48 3.2.2.1. The ETM Program & the Internship 49 3.2.2.2. Independencies 49 3.2.2.3. How it Works 49 3.2.2.4. Students 50 3.2.2.5. Partnership 50 3.2.2.6. Student Support 51 3.2.2.7. Marketing 51 4. Recommendations 52 4.1. Marketing 52 4.1.1 How UNB-SJ Market the Program 52 4.1.2. How McMaster and the other University Market their Program 53 4.1.3. Learning Website 54 4.2. Partnership 54 4.3. Program Requirements 56 4.4. General Recommendations 57 References 59 1. Introduction 1.1 Master of Busine ss Administration (MBA) Program In accordance with the incessant growth and continuous transformation of the global business environment, an adequate entrepreneurial knowledge plays a decisive role for the marketers to strengthen their competitive position. In this regard, the study of Rubin and Dierdorff (2010) has critically acclaimed that the entrepreneurial programs offered by the contemporary business schools have a major significance to build the professional careers of different individuals with pertinent academic knowledge. However, the study has revealed that around 70 to 90 percent of the organizational learning occurs only by on-the-job training module which can be generated through different training as well as mentoring processes. Although there are informal experiences that can be gained by individuals from on-the-job process, it may result in bringing about certain deficiencies to synthesize learning along with empowering managerial competencies. In order to increase managerial competencies, the individuals must need to possess adequate academic knowledge to fertile entrepreneurial knowledge and skills (Rubin & Dierdorff, 2010). In this regard, an effective MBA program can enable the modern generation to leverage appropriate competencies of being a